Gaming Industry, Wake Up & Level Up With CRM Integrations!

Just like eCommerce, real estate, and SaaS companies, the gaming industry has also been thriving with technological advancements. The access to proliferated, detailed, and real-time customer data has sped up the growth, evolution, and market size.

CRMs are playing quite a role in providing detailed insights of customers by analyzing their data trails at different points. On the other hand, CRMs integrated with different sales, marketing, customer service, project management, or other tools help in providing better and tailored solutions. This eventually pumps up customer acquisition and retention by providing insight information for the business development, enhanced customer experience, marketing strategy, or context-based sales and market efforts.

For example, Zoho CRM integration with Zoho Projects or Zoho CRM integration with Zoho Docs is some of the wonderful Zoho CRM solutions for the ultimate CRM experience for the gaming companies to align their operations with the useful customer data. Consult Zoho Creator integration consultants at Techloyce for more personalized CRM solutions.

CRMs are programmed to provide a contextual and better user experience. The enhanced experience can be based on the player’s level, expertise, interest, and players’ journey.

CRM integrated with tools for sales, marketing, and analytics further assist gaming companies in business development with tracking the performance of their product, modifying it, based on different factors.

Yes, listening to consumer is made difficult when you have to analyze data available from across the different social and public platforms.

CRMs like Zoho CRM can seamlessly integrate with other software & application, that allows social posting, pipeline management, analytics tracking, and social inbox, in a few clicks only.

In this article, we have pinpointed some avenues that make CRM integrations effective for the gaming industry, along with an overview of how CRM works in the ecosystem of a gaming company.

Learn more about the Key Steps to Choose the Right CRM for your Business from the guide written by the Certified CRM Consultants and CRM Implementation Partners.

Customer Support Integration

At present time, catering and gathering customers on a single platform is virtually difficult. Moreover, they use diverse platforms such as mail, social media, internet community, and the list goes on and on.

In order to provide efficient customer support without leaving the users’ platform is a huge task and Zoho CRM is a real saviour here.

It is pre-integrated into Zoho Desk — Assist, and Lens. Using these, you can elevate customer support by leveraging VR technology. Here at Techloyce, we have all the right and certified experts to provide Zoho CRM solutions.

Whether the gaming product is in beta-testing or launched, users are prone to encounter problems and bugs. In such a situation, providing instant response to subscribers can improve market standing and reputation.

It provides multi-channel support that lets the support team manage the ticketing. Furthermore, ticketing can be sort-out and categorized based on the channel, such as email, social media, live chat, telephony, and webform, without causing any dissonance.

The support team can automate the ticket assignment by setting custom rules, this automation sort queries based on the issue, product, and team. The system also assigns intuition degrees i.e. high, medium, and low, to make ticket management easier for the support team.

Project Management & Integration

At a gaming house, different projects are managed simultaneously by teams, usually, some are either in the beta phase or some in developing. So, to make this process easier and smooth, Zoho CRM is pre-integrated with Projects. It is specially designed to manage different projects. Therefore, to assist the gaming industry, Zoho CRM comes in handy because it can virtually integrate with any application.

The dashboard of Zoho Projects management allows customization of different boards, where you can overview progress, time consumed, and phases of projects at a glance. This customization allows teams to seamlessly collaborate on different projects from plot designing and character development to back-end coding, without losing sight of the goal.

Moreover, the feedback and reaction of beta-testers play a significant role in the success of games. Most of the time, even successfully passing the beta phase, games encounter bugs, therefore, for timely eradication of such issues, the collaboration of customer support and project management team is essential. More accurately, it is a never-ending loop. Besides, to aid this collaboration with factual information, CRM is programmed to track and store data of users including geographical location, interests, product interaction details, and so on, which can be accessed anytime.

Along with this, the development of a low-code platform, Zoho Creator is integrated into CRM, which developers can leverage to create an application, in a short span, to support the functionality of the game. This integration saves a lot of time in designing layout and UI/UX design, especially when you are about to launch a beta test and instantly need a website to direct traffic. For quick assistance, you can get in touch with Techloyce Zoho Creator integration consultants.

Read: Get Ready to Change the Way Your Business Operates with Zoho Creator

Marketing Integration

The gaming industry cannot survive in isolation. In other words, marketing plays the role of fuel for the gaming industry. For instance, you have a game in hand and got words that it has passed the beta phase, what’s next? Well, to devise an effective marketing strategy, you have to listen to the conversions, comments, and reviews of beta-testers. Yes, it is a lot, but, hold on! CRM can help. It is specially designed to connect departments that directly or indirectly interact with customers.

For the gaming industry, Zoho CRM has all essential sales & marketing applications that are pre-integrated to support the process. Such applications can be used to record feedback, generate or extract valuable information from data, automate marketing, social media performance analysis, and much more.

Documentation

Security and privacy are the most important, or fundamental elements of all the pointers that we have mentioned above. Without security and protection, customer support, developer, design, and marketing teams cannot collaborate on a project. Moreover, gaming companies, that are collaborating with small businesses or freelancers, need a secure platform that provides access to the code repository and document sharing. For this, you can go for Zoho CRM integration with Zoho Docs.

Conclusion….

CRM implementation is a game-changer for the gaming industry. It contains all the applications which help the gaming company to efficiently manage projects, devises marketing based on actual data, team collaboration, and customer listening.

For Zoho CRM integration & implementation Techloyce’s consultants are just a call away. Reach out now!